Dell Offers Consumers Computer Recycling at No Cost With Purchase; Dell Recycling Provides Added Convenience with Home Pick-Up
BizWire (07/13/2004 11:58 AM ET)

    Business Editors/High-Tech Writers

    ROUND ROCK, Texas--(BUSINESS WIRE)--July 13, 2004--Dell (Nasdaq:DELL)

    Consumers who purchase a Dell(TM) Dimension(TM) desktop or Inspiron(TM) notebook can now recycle their outdated computer systems at no cost and without having to leave their home or office for a limited time. Dell's offer is the first free home pick-up and recycling offer from a major U.S. computer manufacturer and is available next week to any consumer in the United States.

    Attaching this no-charge recycling offer to Dell's popular consumer computer models underscores Dell's commitment to lower the cost of consumer computer recycling and increase the recovery rate of used products. Dell has offered recycling at no cost for used printers since the launch of the company's printer products in March 2003.

    "Dell remains committed to making computer recycling easy and affordable for consumers, and to increasing the number of consumers using Dell Recycling," said Michael Rosenstein, Dell's Director of Consumer e-Business.

    Kate Krebs, executive director of the National Recycling Coalition, said, "This is the most compelling opportunity to recycle in the consumer-electronics industry. Dell continues to set a higher standard for environmental stewardship."

    Consumers purchasing a new Dimension or Inspiron computer will be asked if they would like to take advantage of the Dell Recycling program for no charge during their check-out process. Dell will include pre-paid shipping labels and instructions in the new system's box for those who indicate they plan to recycle a system. Consumers simply place their old computer (any make or model) in the box in which the new one arrived, attach the shipping label and arrange for home pick-up by visiting www.dhl-usa.com.

    Dell will continue to offer consumers a no-purchase-necessary home pick-up recycling option for a base price of $15 per unit (current limited time promotional cost is $5 per unit). Dell recycling programs accept any make or model used computer equipment. For information on Dell's Recycling programs, please visit www.dell.com/recycling.

    Dell's recycling programs are one element of the company's four-part Total Product Life Cycle approach to sound environmental practices. They are integral to phase four, "Equipment End-of-Life Strategies." The other phases are "Product Concept and Design," "Manufacturing and Operations," and "Customer Ownership Experience." To learn more about Dell's commitment to environmental responsibility, visit www.dell.com/environment.

    About Dell

    Dell Inc. (Nasdaq:DELL) is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Company revenue for the past year totaled $43.5 billion. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained www.dell.com.

    Pricing, specifications, availability, and terms of offers may change without notice. Taxes, fees and shipping charges are extra, and vary. Dell cannot be responsible for pricing or other errors, and reserves the right to cancel orders arising from such errors.

    Dell is a trademark of Dell Inc.

    Dell disclaims any proprietary interest in the marks and names of others.

--30--SW/sa* CONTACT: Dell, Round Rock Media CONTACTs: Bryant Hilton, 512-723-4780 Bryant_Hilton@Dell.com or Caroline Dietz, 512-724-2847 Caroline_Dietz@Dell.com KEYWORD: TEXAS INDUSTRY KEYWORD: ENVIRONMENT HARDWARE COMPUTERS/ELECTRONICS PRODUCT SOURCE: Dell Inc.