Why our Content is Unique

High Value. High volume.

Editorial content in eeProductCenter is generated around the clock and written from the point of view of a designer and/or product purchaser. Because engineers are responsible for incorporating into a design the latest most competitive technology, this content must present a great deal of timely, insigthtful and pertinent information.

To differentiate eeProductCenter from the traditional "product tabloid" publications, our editors are focused on value-added content. This will involve a high refresh rate publication of new material, often of an analytical nature, with quick and easy site navigation for archived content.

eeProductCenter's editorial content is not a simple re-hash of the print paradigm. All editorial content is exclusive and generated daily by a dedicated staff of technology journalists who will provide content with unique, valuable information to lift eeProductCenter far above the run of the mill product coverage pushed out by competing publishers, who largely re-purpose copy form print to the web. All exclusive. Online Only. All the time.

At best, product descriptions in these publications provide no more than a capsule view of a product's feature set and specifications. We will provide the quick views as well, but also do much more. The kind of information to be stressed in eeProductCenter content will be determined, in part, by the relative maturity of a particular class of products. When a new kind of product emerges, the elements to emphasize are:

• Performance and cost benefits of the new products relative to entrenched parts or technologies.
• Specific capabilities, including key specifications, model numbers and manufacturer.
• Value-added content in the form of analysis, commentary or evaluation by either an expert in the field or a staff editor who has become thoroughly versed in all aspects of the new technology.
• A glimpse of the applications foreseen.
• Pricing and availability.
• Links to datasheets.
• Links to press releases or PRNewswire copy.
• Links to NetSeminars, white papers and other tutorials.

Each item or article should provide sufficient retrieval information to allow a reader to access: 1) other locations within eeProductCenter; 2) other CMP on-line resources or; 3) the manufacturer's site, for more information on a specific product type.

The other type of new product, representing the vast majority of products introduced into the market, is the "new generation" product with superior performance capabilities over the previous generation but not representing a different technological approach. In this case the product's enhanced performance may be the result of improved fabrication techniques, circuit-design techniques or packaging and testing techniques. The examination of each of these sources of improved performance should be the focal point of the item or article covering this category of product. Again, value-added elements should be present along with sufficient retrieval information to allow interested readers to obtain further information.

Another one of our value-added elements, the product review, is a feature written in a two-column format-with a press release reproduced in the left column and editorial commentary in the right hand column. These reviews add significant value to new product releases by enriching them with editorial opinion both from our staff and industry experts.

Our editors dissect the manufacturer's claims as well as offer their own analysis. Generally this takes the form of "what it doesn't say in the press release…." with our editor then providing the reader with key additional information.

One might look at this section as the technology equivalent of a political reporter relentlessly examining a politician's tax proposal line by line; we try to determine if the part can in fact deliver its intended benefits. We also include URL connections to product data sheets and other technical information.