Online sponsorship specifications
Banner and Linking URL Deadlines: 5 business days prior to campaign start date. All creatives should be forwarded to: electronics_banners@cmp.com
Banner Sizes
728 x 90 - Leader Board
120 x 600 - Skyscraper
336 x 280 - Boom Box
File Size: 20K file size limitation on Leader Board and Skyscraper units.
50K file size limitation on Boom Box unit
Alternate Text - 70-character limit
Sponsor Links/MarketPlace Links Specification
Sponsored Link
Company name/Headline - 35 character maximum (including spaces)
One line of text 75 characters (including spaces)
One linking URL
Sponsored Panel
Company name/Headline - 35 character maximum (including spaces)
Body Copy can be up to 115 characters (including spaces)
One linking URL
Enhanced Listing
Ad size: 468 x 90
20k file size limitation
Graphic image/logo size: 100 x 90
Headline -40 character maximum (including spaces)
Copy/Box text - 90 character maximum (including spaces)
3 related links - maximum - 25 characters per link (including spaces)
Alternate Text 70 character limit
MarketPlace Links
Advertisers choose Targeted Content Categories throughout the EE Product Center where they would like their products and services to be listed. Advertisers may then bid on how much they would like to pay for each user's click that links through to their site. For more information and current rates, visit: http://www.industrybrains.com/cmpelectronics.
Accepted files types:
GIF
JPEG
HTML - 5,000 character limit
DHTML - 5,000 character limit
Javascript - 5,000 character limit
Ads served through third party (i.e., AdKnowledge & Matchlogic).
Iframe - accepted if hosted by a 3rd party
Rich Media - accepted if hosted by a 3rd party
Video Banners - accepted if hosted by a 3rd party
Enliven - accepted if hosted by a 3rd party
Shockwave - accepted if hosted by a 3rd party
Flash - accepted if hosted by a 3rd party
PointRoll - accepted for testing and based on approval by edit if hosted by a 3rd party
EyeBlaster - accepted for testing and based on approval by edit if hosted by a 3rd party
Eyewonder - accepted for testing and based on approval by edit if hosted by a 3rd party
Banner and Linking URL Deadlines: 5 business days prior to campaign start date. All creatives should be forwarded to: electronics_banners@cmp.com
